About us

Welcome to Apricot Lane Bismarck! While ALB has proudly served the Bismarck community since 2013, I became the new owner in November 2023, and have made some exciting changes since then! Our brand-new location, which opened in March 2024, features an open and airy sales floor, expertly trained personal stylists, and complimentary wine and beverages to make your shopping experience even more enjoyable

An Eye for Fashion

I’m passionate about offering elevated fashion with high-quality pieces that truly stand out. I personally hand-select every item in the store, ensuring that each piece is not only stylish but also timeless and versatile. I regularly attend fashion markets to stay ahead of trends, so I can bring you the best of what’s out there, all while keeping your unique style and needs in mind. With a focus on women aged 30-65+, I strive to offer a curated selection that’s both fashionable and flattering, ensuring every woman feels confident and stylish no matter the occasion.

A Heart for Community

I also strive to provide a community environment where women of all ages feel warmly welcome. We’re proud to be a community-focused business, actively supporting local causes and building genuine connections with our customers. Whether you’re shopping online or joining us for a glass of wine and a stellar shopping experience in person, we truly appreciate you!